Dorothi AI & Make-A-Wish Australia

Making Wishes Come True Faster.

Introduction

At the intersection of technology and compassion, Dorothi AI and Make-A-Wish partnered to make dreams come true faster. Dive in to explore how we leveraged AI to not only streamline operations but also to amplify human connections, helping to fulfill more wishes for children in need.

Background

Dedicated to granting the wishes of children with life-threatening medical conditions, Make-A-Wish Australia tirelessly seeks to generate the maximum positive impact from every dollar spent. Recognising the potential of technology to enhance operations and foster deeper human connections, they partnered with us, Dorothi AI, to explore the power of our Generative AI framework.

Our collaboration was carefully orchestrated, beginning with a deep dive into a single business problem per unit. We learned about the opportunities, limitations, and risks associated with each and built prompts to address them. We then evaluated the outcomes against key performance indicators and developed an internal training plan.

Generative AI at Work

We identified six critical areas where Generative AI could create a transformative impact:

  • Classifying Information and Creating Policies
  • Developing an Operational Blueprint
  • Designing Customer Journeys
  • Ideation and Brainstorming for Campaigns
  • Creating Marketing Collateral
  • Optimising Creative Processes

Productivity Gains

Our engagement showed significant improvements in speed, quality, and accuracy across all six problem areas. Our solutions not only reduced the time to market for critical projects but also improved the overall quality and usability of the output.

Project Delivery Speed

2x to 4x

Task Productivity

10x

"This process would usually require the subject matter expert to brief in a copywriter, and then the brand team and then the digital team to get this from concept to the website. It would normally take weeks - we just did it all in an hour!”

Sarah - Group Head of Experience

And for the Future...

Our journey with Make-A-Wish didn’t stop at the six problem areas. We’re helping their teams develop an AI ethics framework and a prompt library, paving the way for future adoption of AI technologies to further enhance the wish family and supporter experiences.

We are only at the beginning of our journey leveraging AI for good. We invite you to learn more about our other projects, join us in our mission, or explore how Dorothi AI can transform your operations. Together, let's use technology to create a world full of possibilities.

We’re here to help you on your Journey with AI

Join the growing community of teams harnessing the power of Generative AI. Get in touch with us today.

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