WORKSHOP

Gen AI for Marketing Professionals

In this workshop equip you marketing team with the knowledge and skills to harness the power of Generative AI, not only for content generation, but more complex challenges such as campaign design.

Duration: 4 Hours
Delivery: On-Site or Online

Outcomes & Benefits

Gen AI Applications. Identify where Gen AI can be used to assist or even automate key marketing tasks and processes.
Skill Enhancement. Upskill your team on prompt engineering and how to utilise Gen AI tools like ChatGPT for various marketing tasks.
Practical Application. Interactive exercises and demonstrations showcasing the power of Gen AI in common marketing scenarios.
Transformation Recommendations. Gauge team receptivity to AI, pinpoint potential adoption roadblocks, and design a Gen AI deployment blueprint for your team.

In the Session

Through a series of training modules, demonstrations and practical exercises participants are trained in best practices for using Gen AI apps relevant to their roles. The session centers on “prompt kits” – comprehensive guides illustrating how to deploy tools like ChatGPT to tackle specific marketing challenges and enhance productivity, creativity, and quality of work outcomes. The session equips your team with tools to identify where Gen AI can be employed in their work to deliver the most gains.

What you Get

Use Case Assessment. Identification of which tasks and processes Gen AI can enhance, with projections on quality and efficiency uplift.
Training Materials. Comprehensive guides on “Introduction to Gen AI & Prompt Engineering” and “Gen AI & Prompt Engineering for Knowledge Workers”.
Targeted Use Cases. Learn how to use Gen AI to deliver selected processes and/or tasks in your team.
Tutorial Sheets. Ready reference tutorial sheet on Prompt Engineering to help hone the skills learned.
Prompt Kits. All Prompt Kits used during the session, including:
Campaign Plan Generation Kit – campaign idea generation, brief design, channel selection and calendar creation.
Guided Content Generation Kit – generate content briefs, blog ideas, and marketing copy in your brands tone of voice.
Gen AI Roll-Out Recommendations. Insights from team feedback are integrated with tasks identified Gen AI can enhance, setting the stage for an orchestrated roll-out across functions and teams.

Our Services

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